Our Everyday Choices Matter
Consumers play an essential role in the successful transition to a circular bio-based economy. To make informed and conscious buying decisions, consumers rely on labels and certification schemes (LCS).
The 3-CO project will support consumers’ purchasing decisions towards more sustainable solutions by improving the communication of LCS on a Business-to-Consumers (B2C) level. To unlock the full potential of the bioeconomy and industrial bio-based products (BBPs) 3-CO will establish a supportive framework and develop actionable guidelines for LCS owners that reflect consumers’ and other stakeholders’ needs.
Meanwhile intense consumer involvement and digital tools will demonstrate their viability.
The 3-CO project aims to improve the sustainability performance and competitiveness of bio-based systems and will focus on consumer-oriented labelling options for sustainable industrial BBPs.
The supportive framework developed in 3-CO includes actionable guidelines for label design for LCS owners that reflect consumers’ and other stakeholders’ needs, digital solutions to support better-informed decision-making processes of consumers as well as policy recommendations on deploying social measures.
This framework is going to enable and support consumers to make more sustainable/environmentally responsible purchasing choices.