![23 08 09 3co professionals](https://3co-project.eu/wp-content/uploads/2023/08/23-08-09_3co-professionals-1024x512.jpg)
Our Everyday Choices Matter
Consumers play an essential role in the successful transition to a circular bio-based economy. To make informed and conscious buying decisions, consumers rely on labels and certification schemes (LCS).
The 3-CO project will support consumers’ purchasing decisions towards more sustainable solutions by improving the communication of LCS on a Business-to-Consumers (B2C) level. To unlock the full potential of the bioeconomy and industrial bio-based products (BBPs) 3-CO will establish a supportive framework and develop actionable guidelines for LCS owners that reflect consumers’ and other stakeholders’ needs.
Meanwhile intense consumer involvement and digital tools will demonstrate their viability.
![3CO - Everyday choices](https://3co-project.eu/wp-content/uploads/2023/04/23-04-04_3co_everyday-choices.jpg)
The Challenge
![3CO - The Challenge](https://3co-project.eu/wp-content/uploads/2023/04/23-04-04_3co_challenge-1024x512.jpg)
3-CO Goals
The 3-CO project aims to improve the sustainability performance and competitiveness of bio-based systems and will focus on consumer-oriented labelling options for sustainable industrial BBPs.
The supportive framework developed in 3-CO includes actionable guidelines for label design for LCS owners that reflect consumers’ and other stakeholders’ needs, digital solutions to support better-informed decision-making processes of consumers as well as policy recommendations on deploying social measures.
This framework is going to enable and support consumers to make more sustainable/environmentally responsible purchasing choices.
![23 04 04 3co goals](https://3co-project.eu/wp-content/uploads/2023/04/23-04-04_3co_goals.jpg)
Impacts and Benefits for the Environment,
Economy, Society and Health Through
![23 04 04 3co impacts benefits](https://3co-project.eu/wp-content/uploads/2023/04/23-04-04_3co_impacts-benefits-1024x512.jpg)