News & Events

Summer Seminar in Marketing at the Faculty of Management at the University of Warsaw

The conference brought together researchers to discuss various aspects of consumer behaviour towards sustainability and gamification in business. One panel was entirely dedicated to the presentation of the 3CO project assumptions and the research findings to date.

Dr. Maarit Halttunen from VTT presented the 3CO project assumptions, and Dr. Shahriare Mahmood from Spinnova discussed a case study on Spinnova. Dr. Marcin Żemigała from UW analyzed research trends on consumer behavior towards sustainable products based on the bibliometric analysis, further expanded by Hannamaija Tuovila from VTT, who focused on findings from scientific and grey literature review. Dr. Agnieszka Wiśniewska (UW) and Dr. Katarzyna Liczmańska-Kopcewicz (UMK) discussed consumer attitudes towards sustainability and willingness to buy bio-based products discovered after CAWI survey, while Dr. Magdalena Marczewska and Dr. Magdalena Klimczuk-Kochańska (UW) covered trends in responsible consumption identified after FGDs. Dr. Edyta Barmentloo (UW) spoke on managing data from gamification applications to better understand pro-environmental attitudes among consumers, and Dr. Michał Mijal (UW) concluded with a talk on gamification in business as an engagement tool. The conference provided a comprehensive overview of research and practical applications in sustainability and gamification.
Four members of the EAB of the 3CO project served as members of the advisory committee for the conference: Shahriare Mahmood (Spinnova), Malahat Ghoreishi (LAB University of Applied Science), Nelo Emerencia (Bio-based Industries Consortium, Chemicals), and Jos van der Sterren (Breda University of Applied Sciences).

First 3-CO webinar: Six pathways to smart certification of bio-based systems

Are you a policy maker, a member of the bio-based industry or a concerned consumer? Participate in the first webinar by the Horizon Europe project 3-CO on June 7th, 2024, 11 am to 12:30 pm (CET)! The webinar will address the vital topic of certification and labelling of biological feedstock, bio-based value chains and products.

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Certification and labelling play a crucial role in empowering consumers to make informed and sustainable purchasing decisions by impeding greenwashing and instead providing credible and reliable sustainability information. Furthermore, they facilitate the tracking and traceability of biological feedstock throughout value chains, fostering transparency and accountability among stakeholders of the bio-based industry. However, there are a lot of challenges for current certification and labelling schemes, since they are often not sufficiently laid-out for bio-based products and their value-chains, and that they do not reflect the environmental and sustainability benefits.

Following different calls of the European Commission several Horizon Europe projects are currently tackling the issue of certification and labelling by taking into account current political and societal developments. The projects’ diverse approaches encompass assessment, monitoring, and validation of bio-based case studies, defining sustainability indicators, formulating guidelines for certification and labelling schemes, offering policy recommendations, and developing innovative digital tools to provide information on bio-based value chains to consumers or industry stakeholders.

Join us on June 7th and listen to pitches from three individual HORIZON Europe projects, i.e. 3-CO, BioReCer and SUSTRACK, and the BiobasedCert cluster formed by HARMONITOR, Star4bbs and Sustcert4Biobased. Together, we’ll explore their innovative approaches, recent advancements and latest results that pave the way for shaping a strong circular EU bioeconomy.


  • 11:00 Maarit Halttunen on 3-CO
  • 11:15 Pedro Villanueva Rey on BioReCer
  • 11:30 Gülşah Yilan on SUSTRACK
  • 11:45 Costanza Rossi, Luana Ladu & Iris Vural Gursel on the BiobasedCert Cluster (HARMONITOR, Star4bbs, Sustcert4Biobased)
  • 12:20 Q&A

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How to successfully enable the bio-based trasition of industries? The event “Bio-Based Inovations for Industrial Application” jointly organized by the EU-funded research projects CHAMPION and PERFECOAT will provide comprehensive insights on bio-based components, assessment methods, application potential but also end user perspectives and certification of utilized bio-based feedstock. Costanza Rossi from 3-CO partner University of Utrecht will present relevant factors that drive sustainability in businesses and end-user uptake.

3-CO at the Cellulose Fibres Conference 2024

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The Cellulose Fibres Conference 2024 brought together key players in the field of bio-based textiles and materials derived from cellulose fibres. With certfication being a key element especially in the fashion and fabric industry, presenting the 3-CO project to an international audience provided great opportunity to exchange and engage with 220 staleholders from industry and research.

More information on the event is available at

European BioPlastics Conference, Berlin, Germany

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Meet the 3-CO project at the European BioPlastics Conference 2023 in Berlin, Germany. We will introduce the project and would be happy discuss your potential participation in our external advisory board. You can find us in booth 10.

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Find our more about the European Bioplastics Conference 2023.